All work
Toneri
Toneri supplies toner and cartridges to companies. Offices rarely know the cartridge code, but they know the printer, so the whole site starts with one question: which printer do you have?
- Client
- Toneri, Slovakia
- My role
- Website development
- Timeline
- Delivered
- Stack
- Laravel, PHP, MySQL, JavaScript
- Web
- toneri.sk
The brief
Business customers don’t shop for toner the way people shop for shoes. They need the right cartridge for a specific machine and a price that beats what they pay now. So instead of a catalogue with a checkout, Toneri is built around search and quotes.
Start with the printer
Autocomplete across printer models, straight from the home page.
On a phone
Search stays the first thing you see.
- Printer searchautocomplete
- Savings calculator15 brands
- Basketbecomes a quote
- Blog, referencesfor trust and SEO
What’s on the site
Built for a sales conversation, not a checkout.
How it works
A visitor types the printer model and picks it from suggestions. The site lists the matching cartridges; they go into a basket that ends as a quote request with the company’s details, not a card payment. The savings calculator compares what a customer pays today with Toneri’s price for the same brand.